I’m here with Monica Gellar-style hair for the most modern of fashion shows: Tommy Hilfiger’s “See Now, Buy Now” platform - now in its fifth season - a concept which enables the fashion-savvy public to purchase the brand’s men’s and women’s HILFIGER COLLECTION runway looks straight away.

No waiting; no messing. Last season, the brand sent the collection down a palm-tree hugging LA boardwalk, and now it’s the turn of Shanghai; the allure of the East meeting the very American sports preppiness of the West.

It’s 7pm. I’ve been here just over 24 hours. Last night saw us overordering wildly at Canton Disco (the Shanghai Edition’s dimly lit restaurant where only disco music plays) and singing karaoke until 3.30am at Chunk KTV alongside influencer (and Mr Tanya Burr), Jim Chapman, whose assistant can sing a mean Rolling in the Deep.

I’m famished. Lunch was another expansive Chinese feast at Canton Table at Three on the Bund, where an enquiry into what was in the birdnest soup deduced that yes, it actually was a bird’s nest, and so probably contained at least a trace element of bird saliva.

Why Shanghai is very much in fashion right now