11 female-led labels reinventing lingerie

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It’s time to give your underwear drawer a make-over with these female-designed sets.

Once upon a time (around the same time glass slippers were still in vogue) lingerie automatically meant over-sized bows, garish satin and marabou feathers but the days of male gaze-inspired separates are long gone. 

We’re now in a new era of female-led lingerie brands, whose designs focus on creating functional yet chic pieces that you’ll want to wear yourself. Beautiful lingerie has the power to make you feel confident, and a lingerie set that leaves you feeling unstoppable has a place in every woman’s underwear drawer.

The best thing about investing in confidence-boosting underwear? You can wear it whenever and with whatever you like. Regardless of your personal style or office dress code, the perfect matching set is your go-to secret self-love weapon to be worn on any occasion whether it’s a special anniversary or, you know, Tuesday morning. Whether your definition of beautiful is understated cotton separates or jewel-toned lace, an unlined bralette or an underwired bra with added support, we’ve found the styles that will leave you feeling as incredible as you look.

Baserange Pam bra

Baserange’s sets are simple and sustainable – just the thing if you don’t like frippery. Burnt orange piping adds a subtle pop of colour to this pared-back set.

Shop Baserange Pam bra, £43.84 (baserange.com) 

Araks Beatrice bralet and Aaron briefs

Araks was founded by New York-based Central Saint Martins graduate Araks Yeramyan with the aim of making women feel confident and beautiful. This blush toned bralette and brief set is delicate, effortless and chic.

Shop Araks Beatrice bralet & Aaron briefs, £125 (araks.com)

Les Girls Les Boys daisy triangle bra

Les girls les boys khaki daisy bra

Leading the way in ‘bed to street’-wear, Les Boys Les Girls is forward-thinking and fun. The khaki colourway of this lace triangle bra makes for a cool-girl spin on classic pink, and is also available with underwiring for those looking for a style with added support.

Shop Les Girls Les Boys daisy triangle bra, £45 (lesgirlslesboys.com)

Love Stories love lace bralette 

Love Stories is putting the fun back in lingerie, swapping traditional fabrics and restrained colour palettes to create feminine yet playful pieces. Silky burgundy-toned triangles, semi-sheer blush lace and apricot satin banding make this bralette feel sumptuous against the skin while providing the light support that’s perfect for lounging.

Shop Love Stories love lace bra, £47 (lovestories.com)

Fleur Of England wallflower strapless bra

Fleur of England wallflower strapless bra

The strapless bra is one of the more practical (read: boring) items in our lingerie drawer but thanks to crimson red embroidery and Italian tulle this boudoir bra is transformed from plain to unapologetically sexy. We’re calling it the Fleur of England effect.

Shop Fleur Of England wallflower strapless bra, £95 (fleurofengland.com)

Beija London retreat bra

Introducing modern lingerie for real life” is Beija’s slogan. Founders Abbie Miranda and Mazie Fisher wanted to create a brand that was relatable for everyone, whatever their body type. This semi-sheer leopard print lace bra offers fuller coverage and is available up to a size 36G.

Shop Beija London stand out Z bra in black, £65 (beija.london)

Else Lingerie petunia full cup underwire bra

Else’s Petunia collection has been a bestseller since its launch, and it’s not hard to see why. A fuller cup and underwiring provide structure and support, while scallop-edged lace offers serious boudoir interest.

Shop Else Lingerie petunia full cup underwire bra, £74 (elselingerie.com)

Anine Bing lace bra with trim

A longline bra is the ultimate underwear-to-outwear piece. Whether you prefer to yours underneath a top or worn as a top, this black lace bralette is chic and sleek.

Shop Anine Bing Marley bralet, £76 (anniebing.com)

Oysho leaf pattern lace bralette

A crochet-inspired leaf design gives this ivory bralette a beautiful boho feel. We can see this summer-inspired style looking gorgeous when worn with linen shirting and beachy trousers for the perfect pool-side ensemble.

Shop Oysho leaf lace pattern bralette, £19.99 (oysho.com)

Gooseberry Intimates full on glam emerald bra

Gooseberry Intimates full on glam iconic emerald bra

Every lingerie drawer deserves something truly exceptional and this jewel-toned, bondage-inspired set by Gooseberry Intimates is the perfect piece to have in your arsenal, ready to slip on whenever you want to look (and feel) incredible.

Shop Gooseberry Intimates full on glam emerald bra, £54 (gooseberryintimates.com) 

Loveday London Atlanta plunge bra

Loveday Atlanta plunge bra

If your underwear drawer is already overflowing with sultry sets, then you’ll want to take your lingerie game to the next level with an embroidered plunge bra by Loveday London. Leather shoulder straps and a cross over back detail give this bra serious after-dark interest, or add an unexpected element to a backless dress.

Shop Loveday London Atlanta plunge bra, £145 (lovedaylondon.com)

Images courtesy of brands

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