15 female-led lingerie labels that’ll make you feel (and look) amazing

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A generation of female lingerie designers are here to reinvent your underwear drawer. We’ve rounded up the most impressive ones that will comfort and your support your body. 

When was the last time you treated yourself to new underwear? No, I don’t mean a functional new sports bra for working out, I’m talking about lingerie. Unapologetically beautiful, well-fitting lingerie has the power to leave you feeling unstoppable. 

Enter a new generation of female-led lingerie brands designing the beautiful, yet functional, pieces that celebrate women. Paying as close attention to fit as they do design, these comfortable and luxe pieces are the styles that you’ll want to wear for yourself. Beautiful lingerie has the power to make you feel confident, and a lingerie set that leaves you feeling confident has a place in every woman’s underwear drawer.

Whether your definition of beautiful is understated cotton separates or jewel-toned lace, an unlined bralette or an underwired bra with added support, we’ve found the exquisite pieces that are as wearable as they are indulgent. 

Best female-led lingerie

  • Azaira Intimates

    Azaira Intimates
    Azaira Intimates

    Founded in 2017 by Evangeline Poku, Azaira Intimates is the luxury lingerie brand creating beautiful bras for fuller busts. Catering for DD-H cups, the exquisite designs are made to be noticed. 

    Proving that larger breast sizes don’t have to require unsightly underwear in order to provide support, the Charis bra with the sheer design delicate lace and longline design is as pretty as it is practical.  

    Shop Charis longline bra at Azaira Intimates, £165

  • Dora Larsen bra

    Dora Larsen lingerie
    Dora Larsen lingerie

    Dora Larsen was created by ex-lingerie buyer, Georgia Larsen, from her south-east London flat in 2016. Tired of buying fashionable bras that felt uncomfortable, Georgia decided to combine her technical expertise of lingerie with her love of design, and set up her own brand. 

    She took fit as her starting point, ensuring that comfort was central to her designs and using colour as her inspiration. The result was a curated collection of everyday, contemporary designed lingerie. 

    Shop Ebba lace underwire bra at Dora Larsen, £65

  • Lonely bra

    Lonely Label lingerie
    Lonely lingerie

    The cool girl’s go-to lingerie brand, Lonely was born in 2009 in New Zealand. The idea behind the brand was to take away all expectations of how people “should” look in a product, and focus on how the lingerie makes the wearer feel. 

    The brand have put body positivity and comfort at the forefront of their products by creating beautiful pieces that support the body, casting a wide range of women as their models and never retouching pictures. 

    Shop Vivienne underwired bra at Lonely, £130.65

  • Beija London bra

    Beija London bra

    Founders Abbie Miranda and Mazie Fisher believe that your body shape shouldn’t dictate which styles you can wear, and so London-based brand Beija was born. Growing up with families in the  lingerie business, Miranda and Fisher have used their backgrounds of experience to rip up the rule book to create a brand that creates incredible underwear for every woman, whatever their body type.

    Unsure of your size? Coronavirus closures aren’t about to let Beija come between you are the best fitting, confidence-boosting bra you’ve ever bought.  Simply book in via their website for a complimentary online fittings conducted as a video call with an expert fitter, and have your perfectly fitting bra delivered directly to you. 

    Shop stand out Z bra in black at Beija London, £65

  • Mary Young bra

    Mary Young
    Mary Young bra

    Mary Young’s eponymous label was founded in 2014 with a desire to create minimal but comfortable lingerie that could be worn on every occasion. She then set out to design a small collection of lingerie with no underwire, padding or reshaping aspects — focusing on the natural woman’s body and celebrating every curve. 

    In order to bring her empowering conversation around women’s bodies to life, Young launched the Self Love Club for customers to open up a dialogue within the community to focus on self love and acceptance. 

    Shop Dia bra at Mary Young, £55

  • Marieyat bra

    Marieyat bra

    Blurring the boundaries between lingerie and loungewear, Marieyat creates knitted pieces that feel completely modern. With a unique aesthetic that combines a unisex approach to design with an awareness of the needs of the female body, Marieyat’s bras are set to become the coolest pieces in your underwear drawer. 

    Designs such as this ribbed tube top bra strike the perfect balance between style and function. The neck harness and white contrast straps add immediate interest to an otherwise understated T-shirt or oversized shirt, but can be easily removed if you prefer a more understated approach. 

    Shop Vanessa top in black at Marieyat, £60 

Baserange bra

Baserange bra
Baserange bra

Baserange’s sets are simple and sustainable – just the thing if you don’t like frippery. This pared-back black set is also available in three other shades.

Shop X bra at Baserange, £43.83

Araks bra

Araks was founded by New York-based Central Saint Martins graduate Araks Yeramyan with the aim of making women feel confident and beautiful. This blush toned bralette is delicate, effortless and chic. Get the matching brief to complete the set. 

Shop Beatrice bralette at Araks, £75

Les Girls Les Boys bralette

Les Girls Les Boys bra
Les Girls Les Boys bra

Leading the way in ‘bed to street’-wear, Les Boys Les Girls is forward-thinking and fun. The black colourway of this lace triangle bra is a classic but it also comes in hot pink. You can get the same lace style with underwiring for those looking for added support.

Shop Daisy triangle bra at Les Girls Les Boys, £40

Love Stories bra

Love Stories bra
Love Stories bra

Love Stories is putting the fun back in lingerie, swapping traditional fabrics and restrained colour palettes to create feminine yet playful pieces. The delicate grey lace and soft print is what makes this bralette feel sumptuous against the skin while the stretch back band provides the light support that’s perfect for lounging.

Shop bralette at Love Stories , £66

Fleur Of England bra

Fleur of England wallflower strapless bra
Fleur Of England bra

The strapless bra is one of the more practical (read: boring) items in our lingerie drawer but thanks to crimson red embroidery and Italian tulle this boudoir bra is transformed from plain to unapologetically sexy. We’re calling it the Fleur of England effect.

Shop wallflower strapless bra at Fleur of England, £64.35 (previously £99)

Else Lingerie bra

Else Lingerie bra
Else Lingerie bra

Else’s Petunia collection has been a bestseller since its launch, and it’s not hard to see why. A fuller cup and underwiring provide structure and support, while the net lace offers serious boudoir interest.

Shop Petunia underwire bra at Else Lingerie, £72.50

Anine Bing bralette

Anine Bing bralette
Anine Bing bralette

A longline bra is the ultimate underwear-to-outwear piece. Whether you prefer to yours underneath a top or worn as a top, this black lace bralette is chic and sleek and one you’ll want to show off. 

Shop lace bralette at Anine Bing, £87

Gooseberry Intimates bra

Gooseberry Intimates full on glam iconic emerald bra
Gooseberry Intimates bra

Every lingerie drawer deserves something truly exceptional and this jewel-toned, bondage-inspired set by Gooseberry Intimates is the perfect piece to have in your arsenal, ready to slip on whenever you want to look (and feel) incredible.

Shop full on glam emerald bra at Gooseberry Intimates, £48.25

Loveday London bra

Loveday Atlanta plunge bra
Loveday London bra

If your underwear drawer is already overflowing with sultry sets, then you’ll want to take your lingerie game to the next level with an embroidered plunge bra by Loveday London. Leather shoulder straps and a cross over back detail give this bra serious after-dark interest, or add an unexpected element to a backless dress.

Shop Loveday London Atlanta plunge bra, £55 (previously £145)

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