Fashion

The Stylist guide to tackling the January sales without any regrets

Posted by
Harriet Davey
Published

The pieces to buy – and the mindset to adopt – to make the January sales work for you.

Once upon a time, everyone waited in anticipation for the January sales to kick off on Boxing Day. Today, however, the thrill of sales shopping is slightly dulled, as many brands offer discounts from the end of November – a knock-on effect of the US Black Friday phenomenon spreading to the UK. 

That means that the likes of Net A Porter, Matches and Browns have been offering up to 50% off items for some time now, despite January having only just begun. But there are still many amazing pieces left in the sales, with freshly discounted lines being added daily – so there’s still time to get the best bits.

We might all be thinking about ways to save in January, but now is the best time to pick up some fashion bargains. So how should you tackle the sales effectively?

We’ve got some handy tips and tricks to make sure you’re spending for the right reasons, and to help avoid the dreaded returns queues. We’ve also chosen 10 of the very best pieces for you to snap up now. You’re welcome.

How to shop the sales like a pro

1. Check wish lists

You’ve most likely already got wish lists on various websites like ASOS, right? Well, go have a look at them. These are the bits you clearly like already, and the chances are they’ll now be even cheaper so all you have to do is click add to basket.

2. Get mail

You know what they say, the early bird catches the worm – or a discounted JW Anderson bag. The sales may have started already but there are loads of brands going in daily, so sign up for previews and launch date notifications. There are also additional sales, like the up to 70% off sale The Outnet have on right now, to look out for.

3. Make an investment

It’s the time of year when you can feel totally smug about getting a bargain or snapping up something you wouldn’t usually treat yourself to. So don’t feel bad if you spend a little more on something amazing. Leather, cashmere and silk are always going to be buys you love for a lifetime, so they’re worth the extra £££.

4. Know your stats

It sounds simple, but if you know your sizes and what you’re looking for, it’s a lot less stressful. This way you can refine your search by dress and shoe size, brand and even colour if you know specifically what you’re in to.

5. Would you buy it full price?

That neon knit you added to your basket and think you need because it has £40 off? Step away. Chances are you’re only buying an of-the-moment trend piece because it’s cheap. 

The important question to always ask yourself is: “would I buy it if it was full price?”. If it’s 100% yes, then sure, get it. If not? Leave it on the virtual rack.

Shop our 10 best sale buys below…

10 January sales pieces to buy now

  • Rixo

    Rixo dress
    January sales: Rixo dress
    January sales: Rixo dress

    It’s not very often you’ll get the opportunity to shop a Rixo dress for 70% off, so grab the chance with both hands. 

    For now, you’ll wear this slip dress for now layered over a roll neck knit and knee-high boots. Come summer you’ll be wearing it on its own with chunky sandals. 

    Shop Rixo Denise floral print midi dress, was £335 now £100.50

Main image: Getty

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Harriet Davey

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