The pieces to buy – and the mindset to adopt – to make the January sales work for you.
Once upon a time, everyone waited in anticipation for the January sales to kick off on Boxing Day. Today, however, the thrill of sales shopping is slightly dulled, as many brands offer discounts from the end of November – a knock-on effect of the US Black Friday phenomenon spreading to the UK.
That means that the likes of Net A Porter, Matches and Browns have been offering up to 50% off items for some time now, despite January having only just begun. But there are still many amazing pieces left in the sales, with freshly discounted lines being added daily – so there’s still time to get the best bits.
We might all be thinking about ways to save in January, but now is the best time to pick up some fashion bargains. So how should you tackle the sales effectively?
We’ve got some handy tips and tricks to make sure you’re spending for the right reasons, and to help avoid the dreaded returns queues. We’ve also chosen 10 of the very best pieces for you to snap up now. You’re welcome.
How to shop the sales like a pro
1. Check wish lists
You’ve most likely already got wish lists on various websites like ASOS, right? Well, go have a look at them. These are the bits you clearly like already, and the chances are they’ll now be even cheaper so all you have to do is click add to basket.
2. Get mail
You know what they say, the early bird catches the worm – or a discounted JW Anderson bag. The sales may have started already but there are loads of brands going in daily, so sign up for previews and launch date notifications. There are also additional sales, like the up to 70% off sale The Outnet have on right now, to look out for.
3. Make an investment
It’s the time of year when you can feel totally smug about getting a bargain or snapping up something you wouldn’t usually treat yourself to. So don’t feel bad if you spend a little more on something amazing. Leather, cashmere and silk are always going to be buys you love for a lifetime, so they’re worth the extra £££.
4. Know your stats
It sounds simple, but if you know your sizes and what you’re looking for, it’s a lot less stressful. This way you can refine your search by dress and shoe size, brand and even colour if you know specifically what you’re in to.
5. Would you buy it full price?
That neon knit you added to your basket and think you need because it has £40 off? Step away. Chances are you’re only buying an of-the-moment trend piece because it’s cheap.
The important question to always ask yourself is: “would I buy it if it was full price?”. If it’s 100% yes, then sure, get it. If not? Leave it on the virtual rack.
Shop our 10 best sale buys below…
10 January sales pieces to buy now
It’s not very often you’ll get the opportunity to shop a Rixo dress for 70% off, so grab the chance with both hands.
For now, you’ll wear this slip dress for now layered over a roll neck knit and knee-high boots. Come summer you’ll be wearing it on its own with chunky sandals.
There’s never a wrong time of year to invest in ankle boots. This white Western pair will go with everything from your everyday jeans to Bermuda shorts for spring.
Trench coat iterations were spotted all over the catwalks – from Burberry to JW Anderson – for spring/summer 2020. From oversized to asymmetric and belted, grab one now to be one step ahead. Trust us: you’ll never regret the classic coat style.
The Loewe basket bag was one of the most popular bags last summer. Get ahead and stay practical by opting for the cross-body style you can wear all year round.
As part of fashion writer and influencer Stephanie Broek’s collaboration, this shirt is naturally a must-have.
Faux leather shirts are perfect for styling with jeans and a roll neck underneath, or leaving undone to wear as a jacket.
Kitri’s pink gingham dress was so popular last year it gained an instant wait list. This green version has been just as popular, yet there are still all sizes left – go, go go!
Anklets were worn throughout party season over tights with heels and you’ll end wearing them on repeat come spring.
They’re not just a summer accessory, people.
Shorts suits are big news for new season, and this pastel pink number has the matching shorts ready (they’re not in the sale, but you can get them here) and it’s the perfect excuse to get ahead of spring trends.
Wear the blazer with a brown knit and jeans with trainers for now, and switch to the shorts with a cami top come spring/summer 20.
The overshirt is the jacket you need to add to all your winter wares. Layer over your clothes and under your coat – it’s the extra layer you’ll actually want to show off.
These closed-toe mules are an all year round win, as they’ll look good with work outfits, brunch looks, evening wear and all spring/summer 20 outfits.
Main image: Getty