This is not a drill, this is a legitimate day and singles sales are through the roof.
In case you missed it, 11th November is officially Singles Day. That’s right, those uncoupled people (raises hand) that have to suffer the smugness of Valentine’s Day, now have a day all to themselves.
Singles Day, which started in China, has become the biggest shopping day in the world. What started as an anti-Valentine’s day in China on 11th November, has become a multi-billion-dollar retail day that far exceeds Black Friday and Cyber Monday in sales.
The date chosen because of the sequence of ‘1’s in ‘11.11’, has progressed from being a day to meet singletons to a day that celebrates you.
So, go ahead and indulge in one of these gifts and let the card read: To you, from you, because of you.
Images: Getty / PR products