Why do you think Sleeper has found success now?

Asya: The idea of being comfortable both on the beach and at dinner with friends - just having packed three dresses- is very appealing. It certainly inspires and makes life easier. Also, I think it’s about mobility and simplicity.

Kate: Alongside the rise of trend of sleepwear as everyday wear, part of our success is a personality that we put into all our garments. When creating Sleeper we didn’t try to please anybody, we just did everything as if it were intended for ourselves. We have always had very strict working standards in everything including creating, shootings, relationships within our team – you should do everything like there’s no tomorrow. People feel this energy and sincerity momentarily, and that’s why we get so much support. You can’t fool people; you should always do your best.

Meet Sleeper, the It dress brand that took over our Instagram feeds this summer