So, instead of opting for lettering that makes us look like walking adverts, we’re now reaching for slogans that offer us the chance to show a bit of personality, whether it’s a clever play on words, a lyric to a favourite song or simply a message we want to associate ourselves with.

“Someone might choose a statement slogan like ‘Born in Paris’ to generate conversation or simply attract attention,” says Dr Carolyn Mair, a cognitive psychologist, author of The Psychology Of Fashion and fashion business consultant. “[They] might wear a T-shirt or a cap with an inspirational slogan to express their personal values, beliefs or motivation, or to inspire and uplift others around them,” says Dr Mair. This correlates with findings from trade publication Fashion United, which found that slogan fashion became popular in the 1960s “as symbols of rebellion and social change”, showcasing how fashion can be both a “personal statement and a public declaration”. So it’s not surprising to see similar acts of people taking a stand, too, and slogan fashion seems like the perfect vessel.

Luckily, there’s no short supply of slogans to choose from, and we’ve rounded up some of the ones that have caught our eye. Although do keep in mind less is certainly more when it comes to slogan styles, if you can have a full-on conversation with your wardrobe, it’s probably time to pull back.

Logos are dying, but slogans are sticking around – here’s why