9 slogan tees and tops that benefit charities around the world

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Olivia Lidbury
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Chic buys than empower others? Head right this way.

Shopping with a conscience is not a fad – it’s a movement. 

Whether you’re trying to buy less by investing in better quality pieces, or educating yourself on sustainability, we all have the power to make a positive impact when it comes to how we consume fashion. Which is what every T-shirt you’ll discover below does. Slogan tops and sweatshirts have replaced the plain white tee as an off-duty staple, but so many statements ring empty when, for example, an empowering mantra has been stitched together by someone trapped in unimaginable working conditions.

The tops below give back. They come from brands with a conscience, whose aim is to help others. And you can be part of that process by using your spending power wisely – without compromising your style.  

Only available for three weeks, 100% of proceeds of the tee marking the Spice Girls’ reunion will go Comic Relief’s Gender Justice initiative. That’s girl power right there. 

#IWANNABEASPICEGIRL limited edition charity tee, Represent, £19.40 

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£25 for a Bella Freud-designed tee? No, your eyes are not deceiving you. And even better, buying one of these will help War Child aid children caught up in the conflict of war. 

Bella Freud, War Child, £25

This slogan tee stands for all of London-based label People Tree’s values: fairtrade and sustainability. 

 Equality embroidered t-shirt, £35, People Tree

London-based Ninety Percent is an industry revolutionary: it shares 90% of its profits between charitable causes and those who make its collection happen. Plus it makes simple, beautifully cut pieces you really, really want to wear. 

Dress Better T-shirt, £40, Ninety Percent

Proof that you can do good with a Breton: £10 from the sales of this top will go to Whoopsadaisy, a Brighton-based charity doing vital work with local children affected by cerebral palsy and other motor disorders.

Brighton Pocket Full Of Sunshine Embroidered Top, £34, Sugarhill

Parisian fashion house Balenciaga loves a logo (remember its cult DHL tees?). This time it is spotlighting the World Food Programme’s mission to end hunger by 2030 by featuring its branding on sweats and donating 10% of the retail price of every item sold.

World Food Programme printed cotton-jersey T-shirt, Balenciaga, £295

Not just for celebrating a pregnancy, 50% from the sale of this tee will go to Every Mother Counts, the maternal health charity.

Blake maternity tee, Isabella Oliver, £49

Selfish Mother has raised almost £1m with its slogan apparel since it launched. And £5 from the sale of every top goes to the Trussell Trust, which runs food banks across the UK.

Floral love supersoft sweatshirt, The Fmly Store, £55

Pam Hogg’s design for War Child is perfectly vintage-inspired.

Pam Hogg t-shirt, £25, War Child


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Olivia Lidbury

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