Fashion

New ‘orgasm’ fashion range sparks debate about female sexual pleasure

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Kayleigh Dray
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Breaking news: women enjoy sex.

Or, at least, they can, do, and SHOULD enjoy sex – despite the outdated gender roles, and the idea that female sexuality is somehow shameful, that continue to persist in modern society.

Yet, despite all the hard work done by feminists and scientists to prove that, yes, we DO have libidos and are just as entitled to sexual pleasure as men, the female orgasm is often seen as nothing more as an optional bonus to a sexual encounter.

A concept which Sofia Metsoviti is keen to challenge.

The upcoming fashion designer has launched a bold and beautiful new fashion range, which is completely dedicated to the importance of the female orgasm.

Featuring a series of jersey T-shirts and rib cotton crop tops, all of which have been crafted in Greece, the simple tees can easily be incorporated into any woman’s day-to-day wardrobe.
 
But it’s the slogan emblazoned across the front and back of the tops that is really getting people talking.

“It’s not done if I don’t come.”

Preach on, sister!

Sure, it’s hardly subtle, but it definitely gets the point across. After all, sex is only finished when everyone is done, satisfied, and feeling that happy post-coital glow.

Speaking to Metro.co.uk , Sofia explained that she hopes her clothing will leave women feeling empowered – and ready to talk about orgasm equality with their sexual partners.

She said: “The idea for the t-shirt came just from talking with friends and realising that often the female orgasm isn’t really considered.”

Sofia continued: “I think sex for many is connected with guilt. Men coming too soon or taking too long, women not coming at all and lying about it.

“Porn messed with everyone’s expectations of sex but I feel like women got the shorter end of the stick here.

“All porn ends with the male orgasm and it’s high time we change that.”

Her comments are supported by a recent study from psychologists in Queensland, Australia, which found that women with internalised sexist beliefs are far more likely to believe that men are naturally selfish lovers.

They also learned that the more a woman believes that men are naturally sexually selfish, the less likely she is to ask for her own pleasure to be taken into consideration.

The result?

Yup, you guessed it; fewer orgasms.

Sofia hopes that her t-shirts will remind women that they are active participants in sex, and that they are just as entitled to an orgasm as their male partner.

If women are not climaxing, they need to change the kind of sex they’re having – and they need to spend some time exploring what makes them tick.

More importantly, they need to prioritise achieving climax during a sexual encounter – because if there’s one person who is going to make the female orgasm a priority, it’s the woman herself.

“A sexual partner that gives you an orgasm every time you have sex shouldn’t be considered special, he should be considered human,” said Sofia firmly.

 “Ask for them until no one ever has to ask for them again.”

Sofia Metsoviti’s ‘If I Don’t Come’ t-shirts start at £26.90, with free shipping to Greece and the UK, and can be bought on her website now.

Images: Sofia Metsoviti

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Kayleigh Dray

Kayleigh Dray is editor of Stylist.co.uk, where she chases after rogue apostrophes and specialises in films, comic books, feminism and television. On a weekend, you can usually find her drinking copious amounts of tea and playing boardgames with her friends. 

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