Breaking news: women enjoy sex.

Or, at least, they can, do, and SHOULD enjoy sex – despite the outdated gender roles, and the idea that female sexuality is somehow shameful, that continue to persist in modern society.

Yet, despite all the hard work done by feminists and scientists to prove that, yes, we DO have libidos and are just as entitled to sexual pleasure as men, the female orgasm is often seen as nothing more as an optional bonus to a sexual encounter.

A concept which Sofia Metsoviti is keen to challenge.

The upcoming fashion designer has launched a bold and beautiful new fashion range, which is completely dedicated to the importance of the female orgasm.

Featuring a series of jersey T-shirts and rib cotton crop tops, all of which have been crafted in Greece, the simple tees can easily be incorporated into any woman’s day-to-day wardrobe.

But it’s the slogan emblazoned across the front and back of the tops that is really getting people talking.

“It’s not done if I don’t come.”

New ‘orgasm’ fashion range sparks debate about female sexual pleasure