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Stella McCartney unveils the patriotic new Team GB kit

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Katie O'Malley
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The Team GB kits for the 2016 Olympics and Paralympics have been revealed today to mark the 100 day countdown to the Games.

Jessica Ennis-Hill, Tom Daley and Olivia Breen were among the athletes who modelled the teams’ official kit, created by designer Stella McCartney alongside Adidas.

STYLED FOR SUCCESS: adidas Creative Director Stella McCartney joins Team GB and Paralympics GB athletes

McCartney sported a patriotic red coat as she stood among the athletes whose kits prominently feature the colours of the Union Flag and a new British Coat of Arms to unite the two teams and sporting events. 

Speaking exclusively to stylist.co.uk, Ennis-Hill said “It was so nice to finally bring [the designs] to life and see everyone in their individual sporting kits. To be wearing this kit is incredible, it feels amazing. And with Rio being so close now — it’s exciting.” 

The College of Arms designed a new British Coat of Arms for the Olympic kit

The College of Arms designed a new British Coat of Arms for the Olympic kit

Designed by the College of Arms, the new logo will be the Olympic teams’ official emblem and is emblazoned across the chest of running vests and swimsuits while the Union Jack features heavily on several kits and badges on the hips of others.

Ennis-Hill, who met regularly with the designer along with her teammates to discuss the designs, said: “You feel a huge sense of pride when you put on your Team GB kit. Our 2012 kit was incredible so to top that with this kit is amazing.”

"It was so nice to finally bring [the designs] to life and see everyone in their sporting individual kits."

"It was so nice to finally bring [the designs] to life and see everyone in their sporting individual kits."

A combination of performance fabrics have been incorporated into the designs which are, on average, 10% lighter than in 2012, helping the athletes to go further and faster.

According to Adidas product manager John Stewart, the kits also feature ‘Climachill’ technology with open mesh and ventilation channels to keep cool air flowing in and sweat flowing out — an essential feature in the challenging Brazilian climate.

The 100 day countdown has begun — go Team GB! 

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Katie O'Malley

Katie O’Malley is the editorial assistant at Stylist magazine. When she’s not writing features about everything, from Suffragettes to fashion designers’ desks, she writes the Elsewhere page and contributes to Scoop and 5 Minute Philosopher. She also has a weakness for cheese, monochrome everything and films…all films.

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