Are you more likely to buy sustainably if it's more 'affordable'? Writer Sophie Benson explores the phenomenon of conscious labels adopting buy now, pay later schemes and what it m

Buy Now, Pay Later: is it making sustainable fashion cheaper?

Research suggests that 24% of people in Europe are now using such schemes, and BNPL payments are expected to account for nearly a quarter of all global ecommerce transactions by 2026 – up from just 9% in 2021

It seems the question will shift from Should sustainable brands use BNPL? to How can they implement it responsibly?

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Are you more likely to buy sustainably if it's more 'affordable'?

Can buy now, pay later schemes make sustainable fashion more accessible?