The 10 most iconic faces of Chanel

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Supermodel Gisele Bündchen has been announced as the new face of Chanel No. 5.

As shooting of the extravagant advert - or mini film - by Baz Luhrmann begins with the Brazilian star, we look at 10 of the most iconic faces of Chanel so far, from Catherine Deneuve to Kate Moss.

(Main image: Getty)

  • Catherine Deneuve

    Brand: Chanel no.5

    Date: 1965-76

    Screen siren Catherine Deneuve became the first actress to represent Chanel No.5 when artistic director Jacques Helleu decided to overhaul the brand's image and give the scent a more alluring appeal. The campaign included a series of iconic mini-videos shot by Ridley Scott over the late seventies.

  • Claudia Schiffer

    Brand: Chanel Boutique, Cristalle and Eyewear

    Date: 1987 - 2011

    Becoming the face of Chanel in 1987 was supermodel-in-the-making Claudia Schiffer’s big break. And she's still going strong 20 years later, most recently fronting the 2011 campaign for Chanel's new range of eyewear.

  • Linda Evangelista and Christy Turlington

    Brand: Chanel Boutique

    Date: 1991

    Linda Evangelista and Christy Turlington were two of the most iconic models of the Nineties. Their combined glamour and effortless cool made them the perfect choice to front the brand's boutique clothing range.

  • Stella Tennant

    Brand: Chanel Boutique

    Date: 1996 - Present

    Stella Tennant’s masculine look first caught the eye of Karl Lagerfeld when she appeared on the cover of Italian Vogue. She became the face of Chanel in 1998 and has remained a muse of Lagerfeld’s ever since.

  • Kate Moss

    Brand: Coco Mademoiselle Chanel

    Date: 2001 - 2005

    No fashion history is complete without the inclusion of Miss Moss. Despite being the face of Coco Mademoiselle Chanel since its launch in 2001, after five years Kate was swiftly replaced by Keira Knightley amid rumours of hardcore partying.

  • Nicole Kidman

    Brand: Chanel No.5

    Date: 2004

    Nicole Kidman was the star of Chanel’s 2004 campaign, including a famed four-minute mini-film shot by Baz Lurhmann. Costing an astonishing £18 million to produce, the film later won a Guinness World Record for being the most expensive advert of all time. Decide if it was worth it here.

  • Jerry Hall

    Brand: Chanel Accessories

    Date: 2009

    Back in 2009 a 52-year-old Jerry Hall proved age is just a number when she fronted a seriously seductive campaign for Chanel's accessories line. In Karl Lagerfeld's words: "Oscar Wilde said, 'I like men who have a future, and women who have a past.' It is this whole idea of seduction that is summarised here that appeals to me."

  • Audrey Tautou

    Brand: Chanel No.5

    Date: 2009

    After playing Coco Chanel herself in the 2009 hit film Coco Before Chanel, Audrey Tautou was a shoo-in to become the new face of Chanel No.5. Joining forces with Amélie filmmaker Jean-Pierre Jeunet, she starred in an advert released on 5th May, 88 years to the day after Coco Chanel first produced her iconic fragrance. Watch it here.

  • Brad Pitt

    Brand: Chanel No.5

    Date: 2012

    Hearts across the country skipped a beat when Brad Pitt became the first ever male face of Chanel No. 5, starring in a black and white video that has been watched over 8 million times on YouTube. Watch it here (you're welcome).

  • Marilyn Monroe

    Brand: Chanel No.5

    Date: 2012

    Marilyn Monroe's love of Chanel No.5 was no secret. And it is now possible to hear, for the first time, a rare recording of the Hollywood star admitting she wears “just a few drops of Chanel No. 5” to bed, in a new video for the perfume. You can listen to the icon here.


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