We are halfway through the international shows, where editors and show-goers alike put their best fashion foot forward. And, with New York and London already under our sartorial belt (and Milan and Paris still on the horizon), we have noticed a trend already making waves.

We are talking, of course, about the ‘it’ bag, but not as you have previously known it. An ‘it’ bag used to exclusively mean a designer bag that was priced in the thousands: a black quilted Chanel ‘2.55’, say, or a Fendi encrusted ‘Baguette’ bag. Maybe a Louis Vuitton ‘Petite Malle’.

However, since the beginning of the year there has been a big bag shift away from those overtly designer bags with industry insiders opting for cult status bags instead - regardless of the price tag attached to it. Cult Gaia, Staud, Rejina Pyo these are the names banded around in the conversation now.

Get ahead of the fashion curve (and join in the Instagram take over) now.

The 9 ‘it’ bags we fell in love with at fashion week