Most wedding dresses end up in the attic, hanging in the cupboard or, generations later, being passed down to friends and family.
But for one bride, Samantha Wragg, who discovered her new husband was cheating on her there was only one option: get rid of that dress on eBay with a brilliantly cutting description.
The 28-year-old blogger from Chesterfield wasn't having much luck selling the dress on its own, so on the suggestion of her brother, she added some snark to the description - and now bids have reached £65,900 (and counting) on the dress, which originally cost her parents £2000 in 2014.
"I'm selling this designer Art Deco wedding dress in ivory," she wrote. "Mainly selling as I need to pay for my divorce which my ex-husband has left me to foot the bill for!"
After describing what the dress looks like, Wragg added: "I didn't have time to get it dry-cleaned myself before my cheating scumbag of a husband decided to call an end to our marriage... I'll also throw in my veil (yes, that's right - I went all out princess on the day!). Sorry that there are only two pictures but when I found out my husband was living with another woman, I pretty much burned/permanently deleted everything with his disgusting face on it!
"If you want a dress that is full of bad memories and shattered hopes and dreams then this is the one for you! Hope this dress brings you a lot more happiness than it brought me in the end and if not...well you can always sell it on here!
"If you've got any questions - either about the dress or the skank that my husband ran off with - then please feel free to contact me!"
Under 'Seller's notes', Wragg wrote: "Great condition but needs dry cleaning before wearing to get rid of the stench of betrayal."
The brutal description quickly went viral, leading not only to bids on the dress skyrocketing, but messages of support pouring in for Wragg, who addressed them on her Twitter and personal blog.
On her blog, Coco Butter Blog, Wragg cleared up some of the myths in the media and said she was happy and wished her ex only the best despite his actions.
"Ok, so I thought I’d come on here and set the record straight," she wrote. "If you haven’t seen the story about my wedding dress by now then where the hell have you been?! I’ve pretty much broken the internet – I’m like Kim Kardashian’s ass when it was clearly modified on that magazine shoot.
"So here’s the background – my husband cheated on me and left me. This was way back in January but I’m only just getting round to selling my wedding dress. I had my wedding dress on eBay for two weeks with barely any views so I decided with a little help from my brother (ok it was all his idea!) to make it funny.
"I work in social media for my day job so in the back of my mind I was hoping it would go viral – but I never expected this! A lot of people have got the wrong end of the stick and think it’s really bitter but anyone who knows me knows I’ve got a great sense of humour and it’s very tongue in cheek. And to the people who have said “well, she won’t get any bids advertising like that” – I don’t think you’ve quite understood.
"One thing all this has taught me is that people are SO NICE. I literally can’t count the amount of messages I’ve had on eBay from both men and women wishing me all the best with everything…oh, and a couple of marriage proposals. Sorry to everyone that I haven’t replied to but I just haven’t had time to – I have a full time job you know!
"I wish my ex-husband all the best with everything. Yes, he made a terrible and really hurtful mistake but he’s got to live with that (and without me!) for the rest of his life. I forgive him and I’m very happy now so I hope he is too."
Forgive, forget and make nearly £70,000 from someone else's stupid decisions? This girl knows what to do when life hands you lemons...