What’s more, this West Coast luxury brand is setting up shop on London’s Redchurch Street – the iconic Shoreditch stretch – so you can check out the latest collection before buying. With rich fabrics that last and feminine silhouettes that can be dressed up or down, this is the ultimate wardrobe staple.

Need a caffeine fix? The in-store Sorry Coffee Co. bar serves up cappuccinos, lattes and espressos while you check out the hipster photography on the walls and peruse the latest collections. The cosy warmth of cashmere just got a whole lot cooler (and easier to look after).

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The cashmere revolution