The latest H&M designer collaboration is here, and we are beyond excited
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- Harriet Hall
- Published
H&M has announced its latest designer collaboration – and it’s with none other than Japanese-founded, French luxury house and brand of the moment, Kenzo.
Announcing the news on Twitter and Instagram with a teaser video, the high street chain revealed that the collaboration will be launching in stores on 3 November – and we are already counting down the days.
The collection will be the 12th in a line of prestigious designer collaborations with H&M, following on from last year’s wildly successful Balmain collab – which saw Oliver Rousteing create a collection that caused London shoppers to entirely lose the plot just to get their hands on a piece.
Kenzo, a brand far removed from the sexy glamour of Balmain, promises to bring something quite different to a long line of collaborations.
The brand was taken over five years ago by Carol Lim and Humberto Leon – founders of trendy New York label, Opening Ceremony – and their colourful, fun, youthful styles will no-doubt be full of bold prints and killer sweatshirts.
Mayhem as customers queued up for last year's H&M Balmain collaboration
And we can certainly expert a lot of tiger motifs.
The duo will be following in the footsteps of designers including Alexander Wang, Karl Lagerfeld and Isabel Marant.
"With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world," Kenzo said this morning.
Kenzo's AW16 collection
Speaking to Vogue.com, the duo said:
“Collaborations are part of our DNA through Opening Ceremony. We’re in company with a great list of people who’ve done [collaborations with H&M], and it felt like a nice platform, to do something in a really big way. It felt like we could make a large impact doing something with them.”
The collection will include womenswear, menswear and accessories, and will drop in 250 H&M stores and online on 3 November, following a show in October – the location of which is yet to be disclosed.
We. Cannot. Wait.