Fashion

The most extreme fashion shoot ever?

Published

Fashion photography has reached new dizzy heights with the news of the world’s first free-fall fashion shoot.

To launch its new HTC One series of smartphones, HTC challenged one amateur photographer to take to the skies to shoot a model using a HTC One camera phone - while sky-diving from a plane at 126 mph!

The photographer in question was second-year digital photography student Nick Jojola, who bravely took up the challenge despite never having sky-dived before, alongside model and champion sky-diver Roberta Mancino.

Mancino modelled a futuristic, mirrored bodysuit featuring 75 individual pieces of plexi-glass, created by Hollywood costumer Martin Izquierdo and styled by LA Times fashion editor Hayley Atkin, who completed Roberta’s look with a pair of heel-less Giuseppe Zanotti shoes.

Filmed on location amid the cloudless skies of Arizona, the whole adrenaline-filled production – which included mid-air make-up artists (we’re thinking the look was ‘windswept’?), lighting experts and a smoke-machine carrying crew – was captured by cinematographer Norman Kent to be used in a forthcoming HTC ad demonstrating the camera phone’s capabilities under extreme conditions.

And there we were thinking photos of our Saturday nights out were exciting...

What do you think? Is this the most extreme fashion shoot ever? Tell us what you think on Twitter or in the comments box below...