Fashion

The new fashion brands to know now

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Helen Atkin
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We spoke to fashion buyers to find out the new brands we need to know for S/S19.

When it comes to discovering new brands, fashion buyers are the experts. Upgrade your s/s 2019 wardrobe with their favourites and be ahead of the curve.

Net- A-Porter

Elizabeth von der Goltz, global buying director: ” If you’re looking to add some incredibly fun elements to your wardrobe, Rotate’s Eighties- inspired dresses should definitely be on your radar. Influencers and stylists Jeanette Madsen and Thora Valdimars founded the label in 2018 to add some distinctive, glamourous pieces to their own wardrobes. Alternatively, a look that captures a more youthful and playful spirit is at the core of Bernadette’s. It’s a new cult dress brand set up by a Belgian-based mother and daughter duo with easy to wear silhouettes and an irresistibly vivid colour palette. For quirky and unique finishing touches- think pea and aubergine inspired necklaces and jewellery- you can’t beat Berlin-based jewellery designer Anne Manns’ sculptural reinvention of nature.”

Rotate

Anne Manns

Bernadette

Matchesfashion.com

Natalie Kingham, fashion buying director: ”We’re always looking to discover amazing new talent from around the globe and next season we’re launching three fantastic brands from Australia. Romance Was Born will bring the drama to your evenings with their intricate embellishments, lace details and sumptuous fabrics. SIR was founded by Nikki Campbell and Sophie Coote when they were just 24 and will take care of your daytime wardrobe with Seventies-inspired ruffle dresses and shirred tops. Their pieces will be everywhere this summer. 

Finally, Sydney-based Aje, who are celebrating their 10th year in the fashion business, will bring their sustainable artisan techniques and love of natural landscapes to the mix with a graphic collection inspired by the work of late Australian artist Brett Whiteley.”

Romance Was Born

Aje

SIR

Browns Fashion

Jennifer Bishop, womenswear buyer: ”The timeless pieces of Catherine Holstein’s New York brand Khaite have been on our radar since their launch in 2017,so we’re delighted to welcome her on board this season. Her classic knits will last a lifetime and her denim has a beautiful fit. Similarly Swedish designers Deitas (the Latin word for divinity) have embraced quality contemporary pieces that will become a mainstay of your wardrobe. So elegant, they only need the minimum of accessories to shine. If you want to shake up your style for summer, Colombian born Silvia Tcherassi’s feel good designs with their colourful patterned fabrics and signature ruffles are the ultimate in stylish separates.”

Deitas

Silvia Tcherassi

Khaite

Liberty London

Alexandra Gordon, womenswear buyer: ”Going into the buying season, I felt that knitwear, as a category, was something we were missing on the floor. When Hayley Menzies walked me through her collection, I instantly knew it was a brand we had to have. Her knits are bold and playful while her designs feel desirable and contemporary. The bold colours and intelligent designs continue with Paloma Wool’s collection, which is launching exclusive to Liberty London. The invention of Barcelona-based artist Paloma Lanna, its unique pieces are creative and easy to wear. Floral prints are, of course, synonymous with Liberty and this season By Timo have combined them with vintage silhouettes for a joyful collection that’s produced entirely in-house.”

Hayley Menzies

Paloma Wool

By Timo

Images: Courtesy of Net-a-porter, matchesfashion.com, Browns Fashion and Liberty London

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