With both designers and high street brands waking up to the power of the Muslim pound, a new age in ‘modestwear’ is dawning. Stylist investigates

With both designers and high street brands waking up to the power of the Muslim pound, a new age in u2018modestwearu2019 is dawning. Stylist investigates

The new modesty: a new age of fashion is dawning

Alia Khan

Hana Tajima

Dina Torkia

Mariah Idrissi

Sheikha Mozah bint Nasser

Princess Lalla Salma

With major fashion brands waking up to the power of the Muslim pound, a new age of so-called ‘modestwear’ is dawning