The Vampire’s Wife x H&M: the gothic collection lands in stores and online today

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Hollie Richardson
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Vampires Wife x H&M online

The Vampire’s Wife x H&M collection is one of the biggest fashion events of 2020 – and it’s dropping online and in stores today. Here’s everything we know about the bewitching collaboration, which features dresses from £19.99.

The Vampire’s Wife has given us one of the most distinctive and covetable dress silhouettes in recent years. With puffed sleeves, ruffled hems, high necklines and decadent fabrics – it’s a bewitching gothic dream. 

That’s why hardly a day goes by without a celebrity wearing one. Kate Moss, Keira Knightley, Alexa Chung and Jennifer Aniston are all big fans of the label. Kate Middleton has also given the royal stamp of approval. Oh and even Killing Eve’s Villanelle was seen walking down the street in her aptly named Villanelle dress in season three.

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Founded by Susie Cave in 2015, The Vampire’s Wife has become so in demand that a collaborative collection with H&M has just been announced – and it’s going to be launched sooner than you think. 

From caped dresses to logo T-shirts, jewellery pieces and Peter Pan collars, each piece is instantly recognisable as The Vampire’s Wife. Pieces have also been made with recycled nylon, recycled polyester and sustainably sourced materials.

Speaking about her favourite pieces in the collection, Cave says: “I absolutely love the jewellery. It’s so playful and joyous and is such a lovely contrast to the dark and beautiful vibe of the dresses. And I love the cape! My God, it is so wonderful. Capes on the high-street! That’s what we need!”

The collection arrives online and in stores today (Thursday 22 October), so let’s take a first look at the key pieces…

The Vampire's Wife x H&M.
The Vampire's Wife x H&M.

Fingerless lace gloves (£9.99) to match this mini length take on the label’s iconic Falconetti dress (£19.99)? Sign us up.

The Vampire's Wife x H&M.
The Vampire's Wife x H&M.

This velvet dress of dreams (£34.99) will take us through the festive period just nicely (even if the parties are cancelled this year). 

The Vampire's Wife x H&M.
The Vampire's Wife x H&M.

The lace cape (£24.99) with a velvet pussybow fastening is a gothic dream with its matching lace dress (£19.99).

The Vampire's Wife x H&M.
The Vampire's Wife x H&M.

The jewellery pieces (from £9.99), which are partly made from sustainable materials, are Cave’s favourite items in the collection.

The Vampire's Wife x H&M.
The Vampire's Wife x H&M.

And it’s a big yes to the detachable white Peter Pan collar (£9.99) and the billowing sleeved dress (£24.99) here.

H&M is, of course, no stranger to major designer collaborations. Last year, everyone wanted a piece from H&M x Giambattista Valli. And 2018’s ERDEM x H&M capsule was mesmerising. 

So we already predict that, like all the amazing H&M collaborations before it, this one is sure to sell out very fast. Make sure you head to The Vampire’s Wife x H&M website on Thursday 22 October for fashion’s witching hour.

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Images: The Vampire’s Wife x H&M


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Hollie Richardson

Hollie is a digital writer at, mainly covering the daily news on women’s issues, politics, celebrities and entertainment. She also keeps an ear out for the best podcast episodes to share with readers. Oh, and don’t even get her started on Outlander…