There was a time when Laura Ashley was the British lifestyle brand. There wasn’t a wall to be papered or a dress to be occasioned that didn’t involve their hyperfeminine florals.

The quintessentially British brand was launched by the woman herself and her husband, Bernard, in 1953, after Audrey Hepburn’s iconic headscarf became a worldwide trend, bringing their scarf printing hobby to the attention of retailers.

Even after Ashley’s death in 1985, the company was the nation’s go to for feminine fabrics. But as the wheels of fashion kept turning, we began shunning chintzy prints – both on our sofas and our clothes.

Urban Outfitters x Laura Ashley: Get ready to shop this floral collaboration of dreams