“The goth subculture has a rich history, influenced by music, literature and art, contributing to a sense of cultural depth and authenticity that resonates with those seeking more profound connections in their aesthetic choices. Vamp vibes can attract individuals who find solace in a non-conformist space.”

Phillips also points out that there’s a lot of versatility in this part of the fashion world, so it can work with a broad spectrum of preferences, allowing people to “tailor their aesthetic to suit their tastes while maintaining a timeless edge”.

Fashion expert Karine Laudort says the 2020s are a particularly wonderful time to explore one’s vamp side because the aesthetic “aligns with the current cultural fascination with supernatural themes, and the celebration of individuality and self-expression through fashion”.

She adds: “The fashion landscape is diverse, allowing individuals to experiment with different styles and aesthetics. This provides modern vamps with a broad range of clothing options to express their unique personalities. Society has become more accepting of diverse and unconventional styles too. This allows individuals to embrace and celebrate their unique fashion choices without facing as much social stigma.”

“I’m in my vamp era, and here’s why you should be too”