Fashion

Vanessa Paradis: The ethical face of H&M

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Vanessa Paradis has been chosen to represent H&M's new Conscious range, a selection of sustainable clothes and accessories set to hit stores in March.

Made from materials such as organic cotton, recycled polyester, and the eco-friendly, silk-like fabric Tencel, the brand describes it as "a collection full of optimism for spring."

“I like being part of something like the Conscious collection at H&M," Paradis said. "I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

Paradis posing in a ruffle-edged yellow sundress and in an embellished zip-up utility jacket with botanical print trousers, all from H&M's new Conscious range

And in a rather more radical eco-friendly commitment, the company will let customers exchange up to two bags of unwanted clothes - from any label - for an H&M voucher, in selected stores. The company says the initiative is the largest of its kind by a retailer and is designed to prevent the clothing from going to landfill.

The Conscious range will also extend across menswear and childrenswear.

Do you go out of your way to buy ethical clothing? Let us know what you think of H&M's Conscious initiative below or on Twitter

Words: Anna Pollitt. Images: H&M

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