Speaking to the Business of Fashion, Beckham said that for a long time she’d wanted to create clothes for fans who couldn’t reach the high prices of her eponymous collection, saying:

“I can reach so many more women through working with Target. It’s not just because of the price point but because of how many stores that they have, located all around America.

“These are women that I haven't been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn't be only people who can afford to spend a certain amount of money.”

Victoria Beckham announces new fashion collaboration (and it’s affordable)