At long last the Marni for H&M collection is available to buy in store and online (if you're prepared to queue patiently outside the store, or on the website...) H&M has brought us many cool designer collaborations in the past - the most recent being the collections designed by Donatella Versace - but we're particularly excited about the hook up with Marni. The cult Italian label is renowned for its bold, graphic prints and these are present and correct in the H&M line.
To help you choose your favourite pieces we have the campaign video, shot by Sophia Coppola, below and a gallery of our favourite pieces. See you in the queue!
The Virgin Suicides and Lost in Translation director gathered up a group of beautiful young things and headed to Marrakesh to film the clip for Marni at H&M. The cast, which includes actors Imogen Poots and Sam Hayes and Annabelle Dexter Jones, Charlie Klarsfeld and Liu Wen look gorgeous in pieces from the Marni at H&M collection, while Bryan Ferry's Avalon provides a suitably dreamy soundtrack. We want that life and we want those clothes.
In this second clip, Sofia talks about why she was drawn to the project and how she interpreted the spirit of the collection in her film.
Marni at H&M is available in selected stores and online on March 8.