For years streetwear has been labelled as the antithesis to catwalk looks and designs, shunned by the established houses as the younger, more wayward sibling to their structured calendars and collections.

Abloh’s own brand, Off-White, has been building up steam on the streetwear circuit for some time among men and women (you know those super-long belts? That’s him). And there isn’t a street-style photographer who isn’t versed in his Nike collaborations, which are so hyped that as soon as they dropped they were being sold on eBay for over £1,500. “Virgil is incredibly good at creating bridges between the classic and the zeitgeist,” Michael Burke, chief executive of Louis Vuitton, told the New York Times. Louis Vuitton is no novice when it comes to embracing the power of streetwear: last year its then-creative director, Kim Jones, collaborated with skate brand Supreme to create the most-wanted collaboration of 2017 – an unprecedented move for a luxury fashion house. With Abloh’s obvious street credentials, streetwear is, excitingly, about to have its biggest moment yet.

Why Louis Vuitton has taken a huge step forward for diversity in fashion