ABOVE: Vivienne Westwood with Richard Branson... say cheese!

Richard Branson said the airline wanted to work with a team who shared "our spirit of adventure, who believe in challenging the status quo and creating something truly memorable."

"Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it," he added.

The collaboration between Westwood and Virgin Atlantic is a long-term project, with emphasis on original design and sustainability. Crew will start trialling the new uniforms from July before they're rolled out in full in 2014.

Take a look at Westwood's designs, above - along with an exclusive photo of Westwood with Branson - and let us know your thoughts on Twitter @stylistmagazine.

Vivienne Westwood designs Virgin Atlantic uniforms