Female crew uniform - Vivienne Westwood for Virgin Atlantic

Westwood, who has seduced the fashion industry with her daring and unconventional take on style for over 40 years, was inspired by 40s French couture cutting techniques and classic tailoring heritage in creating the uniforms.

"My clothes have always got a very strong dynamic rapport with the body- they are very body conscious, they help you to look glamorous, more hourglass, more woman," the designer said. "I design things to help people to hopefully express their personality."

Many items of the new uniform have been produced using recycled materials, including recycled bags for the ground staff that were made for Virgin through the Ethical Fashion Initiative in Kenya, in collaboration with the International Trade Centre. They were made using recycled canvas, reused roadside banners, unused leather off-cuts, and recycled brass, produced in the Kibera slum, Nairobi.

"I am always trying to find fabrics that are more friendly to the environment - working with Virgin Atlantic they managed to research into this and find more eco fabrics," said Westwood.

Vivienne Westwood unveils Virgin Atlantic uniform