The notion of becoming an ‘it’ item is something the fashion industry is all too familiar with. There are of course faddy brands that almost reach such elusive status and then there are those that garner such a cult following that they become full blown ‘it’.

This kind of ‘it’ normally involves heavy branding: a bag or a shoe so easy to spot because it has been logofied to the max it’s impossible to miss. However, for Amsterdam based accessories brand, Wandler, the easy-to-spot aspect of the bag didn’t lie in over amplified branding but rather in the aesthetic allowing customers and fans to spot the bag purely based on its shape. Pretty cool, right?

Cult bag brand Wandler is launching shoes and they are about to dominate your feed