3. Have a high-street strategy

The more the high-street offering grows, the more it overwhelms. Right? Not if you look at in a different way. You’re not supposed to go to every shop on the high-street and fondle every item - that is the route to madness. All of our experts agreed that most high-street shops have superior collections that they focus on, ignoring the rails and rails of other ‘stuff’: go straight to Marks and Spencer Autograph, Topshop Boutique (everyone raved about this), H&M’s Trend and Conscious collection and Selfridge’s high-street edit.

They also tend to go to specific stores for specific things, so: Uniqlo for good t-shirts and crew neck jumpers, Cos for elevated basics, Zara for seasonal trends and shoes, Mango for bags and earrings, Gap and Topshop Denim for jeans, Arket for workwear and basics, New Look for shoes, ME +EM for everyday dressing and & Other Stories ticks both the basics and trend boxes.

Finally, all high-street shops are not built the same. Zara on King’s Road is known for its superior edit, Marks and Spencer at Marble Arch tends to get the best stock and only venture to Topshop Oxford Street when the shop doors open and get out before the crowds hit.

"I used to love shopping but now it's an endurance test - I'm overwhelmed by choice"