It may seem obvious to those already in the know, but let us draw your attention to the power of the floral midi dress. It’s as chic as it is wearable and we’re calling it: this is the most versatile dress out there.
But why has this style taken the top spot? Florals have reigned supreme for years with no sign of disappearing anytime soon, making this the perfect print to invest in. Plus, unlike loungewear and your fail-safe sweater dress, the floral midi offers maximum comfort, without compromising on style.
With a hemline that falls below the knee, this is not a dress that first strikes us as flattering or fun to wear. But this surprisingly simple style has had some serious backing from the fashion set, who have more than proved its staying power.
Not only that, you don’t have to part with serious cash to get your hands on a winning style.
Bright, velvet, metallic – there’s plenty of choice, whatever your sartorial preference. If you’ve already secured the one, you’ll need little convincing. If you haven’t, or have simply disregarded it now that summer is well and truly behind us, then this is the time to bring it to the forefront of your wardrobe.
This key piece will really go the distance. There are a number of winning combinations that will serve you well throughout the festive period: throw on an oversized roll-neck knit over said dress and slip into a pair of suede knee-high boots and you’ve got yourself an effortlessly chic outfit that’s perfect for a relaxed pub lunch. For cocktails, let your midi take centrestage, and for the office Christmas party, simply swap your tailored blazer in favour of a velvet alternative and add mules for desk-to-dancefloor dressing at its best.
Here are four easy ways to wear the trend, plus our edit of the best styles to shop now.
Go big on accessories
Don’t be afraid to experiment with bold accessories. A red knee-high boot or an embellished cross-body bag will elevate the floral midi dress to be anything but boring.
Make your midi go the distance and layer over slim-fit denim during the day. Take your cue from Kate Foley and top your trouser-dress combo with an embellished mule, bold red lip and statement earrings.
For off-duty dressing
Look to Veronika Heilbrunner, who confirmed this key piece looks every bit as cool worn under a casual bomber jacket with lace-up flat biker boots and socks.
Keep it simple
Let your printed dress take centrestage and style your feelgood frock with classic black sandals, a neutral clutch and fuss-free hair.
Scroll below to shop our favourite floral midi dresses…
Asymmetric dress by Boutique, £165, topshop.com
Print clash midi dress, £39.99, zara.com
Jenna dress, £150, Ghost.co.uk
Borgo De Nor Gala floral-print midi dress, £785, net-a-porter.com
Black wrap dress, £49.99, Hm.com
Images: Rex Features