ASOS certainly seem to be catering to consumer demands.

Ever since the brand vowed to stop editing out models’ stretchmarks in photos, they’ve been praised for leading the charge when it comes to portraying body positivity and diversity.

Now, the brand has taken things one step further, with plus-size model Vivian Eyo-Ephraim showcasing an amazing bikini on site.

And, naturally, the shots have been given the seal of approval across social media, with many praising the photos as an important step towards increased representation in the fashion industry.

“I think this is the first time I have ever looked at a bikini model and thought ‘maybe I could wear one too’,” one user posted.

Why Twitter can’t stop talking about this new ASOS bikini model