Model Vivian Eyo-Ephraim has received an abundance of praise on social media since photos of her modelling a yellow bikini for ASOS went viral.
ASOS certainly seem to be catering to consumer demands.
Ever since the brand vowed to stop editing out models’ stretchmarks in photos, they’ve been praised for leading the charge when it comes to portraying body positivity and diversity.
Now, the brand has taken things one step further, with plus-size model Vivian Eyo-Ephraim showcasing an amazing bikini on site.
And, naturally, the shots have been given the seal of approval across social media, with many praising the photos as an important step towards increased representation in the fashion industry.
“I think this is the first time I have ever looked at a bikini model and thought ‘maybe I could wear one too’,” one user posted.
I think this is the first time I have ever looked at a bikini model and thought "maybe I could wear one too"— Amy King (@Amy_CKing1) March 28, 2018
“This ASOS Curve model is [emoji fire sign],” another user posted.
“Yes, come on,” another user posted, including several images of the bright yellow bikini.
Eyo-Ephraim, who is represented by Bridge Models, hasn’t been in the industry for long. Taking to Instagram, she shared a video of herself in the bikini and thanked people for their support.
“Thank you all so much for the messages, the likes, the comments, the retweets, everything! I’m truly appreciative, shocked, excited and cannot wait to represent more women and make everyone even more proud,” she wrote.
In recent years, a lack of diversity and inclusivity has been questioned within the fashion industry. However, things do seem to be improving. According to the bi-annual Fashion Spot Diversity Report, after analysing the 241 shows and 7035 model castings from London, Paris, Milan and New York across the autumn/winter 2017 shows, they found “more women of colour walked the runway than ever before.”
And in 2018, the same conclusion was reached in their report after looking at 242 shows and 7,608 models, finding that 32.5% of castings were models of colour – a 2.3% rise from September 2017’s shows. However, plus-size castings made up a mere 0.4% of the models.
But Eyo-Ephraim is hell-bent in seeing change within fashion.
“The world is a very diverse place and it’s important that consumers see brands representing and recognising all ethnicities, shapes and sizes, we want to see ourselves represented and celebrated and recognised,” Eyo-Ephraim told Metro.
“I think it’s incredibly important to start re-defining what is the norm, and start celebrating our individuality.”
Can we have more of this, please?
Images: Getty / Instagram