It’s practical, discreet, available in a variety of shades  – and has sold out seven times. But how exactly has the Uniqlo’s unassuming £14.95 bag reached such cult status? 

Itu2019s practical, discreet, available in a variety of shades  u2013 and has sold out seven times. But how exactly has the Uniqlou2019s unassuming u00a314.95 bag reached such cult status? 

Why the Uniqlo crossbody bag will go down in fashion history 

positive

Its affordable price tag, colourful options and practical hands-free style have come together in a sweet triptych to present a thriving It bag in the post-pandemic era

When a product hits a sweet spot – where its popularity is powered by recommendations on social media – it is super powerful

Stylist Daily

People are desperate to own one but... why?

The real reason the viral Uniqlo crossbody bag will go down in fashion history