Not only did the humble polka dot shift dress amass such a cult following that not only did one of its fans create an Instagram page dedicated solely to the humble midi but it also boosted the worldwide sales of Zara’s parent family, Inditex. According to the company in 2019, sales at the Spanish group’s established stores rose 5% in the six months to 31 July – the same time period during which the polka dot dress first emerged into the world.

All we can say is knowing what we know now, snap up the slip before it’s gone for good.

Shop the Zara satin dress with cut-out details here, £45.99.

This is not a drill: Zara has just released a white version of the viral pink slip dress that’s all over TikTok