On my Instagram stories, I asked my followers if any of them could name five UK Black-owned fitness brands. The vast majority voted ‘no’.

The UK is brimming with UK Black entrepreneurs (businesses owned by ethnic-minority entrepreneurs contributed £74 billion to the UK economy in 2021), with more stepping into the fitness and wellness space. The industry still greatly lacks inclusivity and representation which is an ongoing discussion. It’s no real surprise to read Sport England’s statistics on the fact that Black and South Asian adults get the least exercise of any ethnic groups.

Over in the US, around 40% of Black women refrain from exercise due to concerns over haircare, and although the stats are unknown for the UK, hair is a common barrier within our community. It’s not just our physical health that’s risked by not having access to the appropriate tools, clothes and products; we know how powerful physical activity can be for good mental health. Miss out on movement and you miss out on the chance to build confidence, self-esteem and more.

From gym to swim: 8 Black-owned fitness brands to stock up on in 2023