Supporting female-founded brands is great, but supporting Black-owned female-founded brands is something that the fitness industry needs to get more used to.

DAMIHOW is the brainchild of Dami Howells – one of GUAP’s 30 Under 30 Black Creatives list. This functional fitness brand specialises in clothes that look as good while wearing on a date, as they do on the track or in the gym.

Remember last summer’s cycling frenzy? It’s probably a good idea to get your hands on a pair of khaki zip-up bike shorts before spring, while there’s still some left.

11 female-founded fitness brands to shop on International Women's Day