High in protein

Many of the videos underneath the tag claim the recipe contains up to 40g of protein. The NHS recommends that the average adult needs 50g of protein per day, so 40g in one meal is impressive. Upping your protein intake can be useful if you’re regularly strength training and looking to build muscle.

It tastes… like cheesecake

Overnight Weetabix has also become so popular because (clue is in the name), it supposedly tastes like cheesecake. And who could say no to cheesecake for breakfast?

Lots of fibre

But is it actually good for you? We asked nutritionist Kimberley Neve to explain: “Weetabix is a great option for breakfast! It’s high in fibre and low in sugar (unless you get the flavoured versions) so it will keep you satisfied all morning,” she says. “The high-protein element of the new trend is the Greek yoghurt or protein powders that people add.”

Weetabix cheesecake recipe: how to make the viral protein-packed breakfast