Earps has been instrumental in the Lionesses’ success both at last summer’s Euros and this year’s tournament; the absence of her kit from the line-up plays into the false but pervasive narrative that fans don’t want to buy into the goalkeeping hype.

This problematic assumption is something Earps spoke about in a recent interview with Stylist. “I feel extremely passionate about making goalkeeping accessible, making it visible,” she explained. “It’s not in people’s marketing strategy – everybody’s convinced goalkeeping doesn’t sell. And I think that’s a false narrative: my shirts sold out in the Manchester United club store.

“Hopefully, I can go some way in dispelling that myth. I’ve got to do a lot to change a lot of archaic narratives, but I’m working on it.”

Finally, Nike has just confirmed that they'll sell Mary Earps' shirt in 'limited quantities'