Hyper-palatable foods are everywhere these days. But makes a food hyper-palatable, and why are they so addictive? A dietician and psychotherapist explain.

Hyper-palatable foods: why are crisps and cake so irresistible?

Strong Women

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Why are hyper-palatable foods so addictive? 

Our brain learns we feel good when we eat certain foods

Hyper-palatable foods are everywhere these days. But what makes a food hyper-palatable, and why are HPFs so addictive?

Hyper-palatable foods: why are some foods so damn irresistible? The science behind HPFs, explained