Many of us learned to love cereal in our childhoods when we first watched anthropomorphic bears and monkeys dance across our television screens. The catchy “Coco Pops and milk make a bowl full of fun” jingle randomly pops into my head at least a couple of times a year and “They’re Gr-r-reat!” is known by multiple generations as the catchphrase of Tony the Tiger, the advertising mascot for Kellogg’s Frosties.

As adults, however, we tend to swerve towards more ‘sophisticated’ breakfasts. Take 34-year-old freelance writer and communications consultant Charlotte Cassedanne, for example. She usually enjoys toast with jam for breakfast if she’s at home and avocado and eggs for weekend brunch. But if she’s going into the office and needs something quick, her go-to is a bowl of chocolate Country Crisp cereal. “It’s a fast option – it doesn’t need any cooking,” she says. “And I guess, it could also be a habit from school days.”

Is cereal still a good breakfast option? Here’s why so many of us still breakfast on cereal