Charlotte notes that the need to copy someone else’s diet stemmed from internal insecurity, and she believed that nutrition could be a way to improve not just her body but her life. “They would always pick someone for this page who had a great job, busy life, and I guess it made me feel like if I followed them I would be like them,” she says.

Luckily, she found a personal trainer, Nancy Best, who helped her deal with her relationship with food, and she says that having a baby gave her a new appreciation of her body to stop caring so much about what other people ate. Of today’s rampant trend for these posts online, she says that “they tend to be posted by exceptionally beautiful women and the comments underneath tend to be from other women who want their body. But eating their same brand of sausages isn’t going to get them that and I think it’s wrong to sell your diet as a gateway to your lifestyle.”

This messaging isn’t even as subtle as Charlotte makes it sound. One of the latest trends coming out alongside the WIEIAD posts is body checking. That involves the creator pulling up their top to expose a flat stomach or six-pack abs, or making a 360 turn to expose muscular glutes before getting into the food part. It explicitly sells the idea that “this food is responsible for this body”.

What I Eat In A Day: should you copy other people’s diets?