At Strong Women, we’ve been banging the drum of hormone health for a while – and we only intend to ramp up the noise in 2024. That’s just as well because hormone are set to become an even bigger industry concern next year, with testing and fertility kits growing in popularity.

We want to know more about blood sugar, mood, sleep and prepping for the future – all elements of hormonal wellbeing.

Asked why more of us are becoming engaged in this area, Leila Martyn, founder of MyOva, cites Covid as the catalyst. She says that’s when access to medical professionals became challenging and women had to find solutions to every day issues without necessarily relying on prescriptions. At the same time, we’ve moved more towards adopting a 360° approach to wellbeing, meaning that more of us are interested in the ways our diet, exercise, stress, supplements and sleep all impact our overall health.

6 fitness and wellness trends that are set to be everywhere in 2024