Research carried out by Dove and Nike has shown that 57% of teenage girls drop out of sport in the UK, twice the rate of boys, and most of them cite low body confidence as the main reason, but 73% of girls say their coach was the reason they felt more confident – something I can strongly attest to.

The Body Confident Sport tool has been developed by Nike and Dove, who have worked alongside the Centre for Appearance Research at the University of the West of England, and the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota to address new findings on how sports environments can affect girls’ body confidence and self-esteem.

Dove has also partnered with tennis champion Venus Williams, who has spoken openly about the criticism and questioning she’s faced about her body, and the pressure that comes with unrealistic physical expectations.

A new campaign aims to improve the body confidence of girls in sport – here’s why that matters