While #HotGirlsHaveIBS have been celebrated for highlighting how gut issues and chronic syndromes can impact all of us, with the main message is that you’re not disgusting for dealing with bloating, burping, diarrhoea and constipation, normalising the condition might mean people are turning a blind eye to the cause.

On her Holistic Health Radio podcast, King went on to explain just some of the ways that disordered eating habits can lead to IBS: “When you restrict your food, your digestive system slows down. This can lead to delayed gastric emptying and a feeling of premature fullness.

“A lack of regular food intake and/or purging can lead to constipation… and anxiety can increase gastric pressure and may also make you more sensitive to pain and uncomfortable digestive symptoms.

“Your nervous system can become less responsive during eating disorders and can make constipation a more frequent symptom, and when you’re constipated and not passing stools as often as you should be, it leads to more bacteria being present in the small intestine and this can lead to a number of IBS symptoms.”

‘Hot Girls Have IBS’ is trending – but it might not be as empowering as it sounds