“The truth is – just as was the case many years ago – looking after your health doesn’t have to cost a thing. Don’t fall for paid-for or faddy diets, when straightforward vegetables in the steamer, baked sweet potatoes, canned tuna and plenty of water from the tap is a healthy and affordable meal,” says Howard.

Making any changes to your health and fitness does require conscious choices, but these can be made without huge monetary investment. Maybe you can invest some time, adding an extra 10 minutes to your commute by getting off the Tube a stop early. Perhaps you can invest thought by planning and scheduling your workouts for the week so you don’t feel overwhelmed in the gym. You might invest some knowledge by reading books on nutrition or following educational platforms on social media that offer free advice.

Whichever way you chose to make changes or steps towards bettering your health, you are no less serious because you aren’t paying extortionate amounts of money for it, especially during a national financial crisis.

“We can’t afford to invest in our health and fitness during the financial crisis“