Running is booming among women in their 20s and 30s, with many embarking on half marathon training plans. Here's why so many people are taking up the sport.

Why is everyone running a half marathon? It's a new milestone

Strong Women

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It isn’t just a nice hobby; it’s something I can set my mind to

For a generation starved of achievement, running appeals

Stylist Daily

When traditional milestones feel out of reach, race medals are more appealing than ever.

Want to know the real reason everyone you know is getting into running? Half marathons are the new milestone tick box