Keeping that up is the challenge: “There’s no reason why brands should only get involved when it’s the Euros – everything in women’s football is amazing and worth shouting about,” says Brennan. “It’s really important that people stay engaged and keep going to women’s matches, and not just waiting for the next Euros or World Cup.”

Players

“We’ve definitely had a spike in the number of people wanting to join the club and I think that will carry on after the tournament into the Women’s World Cup next year (after the World Cup in 2019 we saw a huge influx of people signing up for many months),” says Brennan.

Unfortunately, small grassroots teams don’t often have the capacity for this demand. “We do have to turn down the people we can’t support and we will try and divert people to other clubs that do have space. It is hard because we want to get as big as we can, but there’s only so much space and so much money.”

Women’s Euros 2022: how the tournament is changing football for all