Clearly, there’s a real issue here. Fail to exercise regularly, and you run the risk of developing all kinds of medical issues, from heart disease and high blood pressure to certain forms of cancer. Women shouldn’t be barred from enjoying the huge benefits of running (and other forms of high-impact sport) simply because of their breast size.

While surgery can often be transformative, one has to wonder if the availability of better sports bras would make a big difference. We know that 90% of women are still running in the wrong size sports bra and that not all sizes are adequately catered for. Perhaps the most obvious public health solution would be to work with major sports bra providers to enhance their offerings and then treat breast reduction surgery as a clinical need rather than an aesthetic want.

The bigger your boobs, the less likely you are to exercise – according to new Parkrun research