According to those who recommend its use, kinesiology tape is ideal for injuries or issues such as shin splints, hamstring problems, IT band issues, tennis elbow, Achilles tendonitis, shoulder and lower back pain and ankle instability.

It’s not just useful for those working out, either.

“I used KT tape during my pregnancy to help relieve lower back pain,” reveals Long. “I also used it in the front of my tummy as it helped lift my baby bump, taking pressure off my pelvis and lower back. I’d recommend it as a safe way to relieve pain and discomfort during pregnancy.”

(If you’d like to use it during your pregnancy, make sure you speak with your midwife or another health professional to check it is suitable for your situation before going ahead.)

Runners swear by kinesiology tape for reducing knee pain – here’s what PTs think about it